If you use any sort of App or cloud based software its going to be what we call Off The Shelf. This means its one version trying to be 'all things to all men'. Which doesn't work. You cannot expect one piece of software to be effective for thousands, or hundreds of thousands, of unique businesses.

Consequently, the businesses using these Off The Shelf programs work very inefficiently, ineffectually and generate lower profits than if they had something designed especially for them. The Apps we create do not suffer from the above issues. All the Apps we create are completely bespoke and allow business to flourish and not be confined to what someone else thought you might need!

Watch this video to find out how to stop wasting time with off-the-shelf software or apps.

What we’re talking about today is one of my favourite business books I’ve ever read. Which most of you have heard of, which is the e-myth by Michael Gerber. So this is definitely in my top 3 all-time business books that I’ve ever read. The key thing that I’ve drawn for the book is the concept of working on your business not in it. For those of you that not aware that, what that means is that if you’re doing the actual work of what your business does, then you’re working in your business. You’re making the widgets or selling the services of what you do. Whereas what you should be doing as a business owner is working on it. That is basically expanding the business making it bigger, better sleeker, more efficient, more systemized more structured, more organized. That’s the key thing that you need to draw from this book.

Michael Gerber uses McDonald’s as an example and Ray Kroc in particular. But I do have one big gripe with the book. It does go through all the requirements for having systems and what why you need them. But it seems to fall short for me on how to actually create systems that work. I know this because I’ve done this myself. So you read the book and you think right, well, obviously all I need to really do is document what systems I have already. Write them down. How to do them and then somebody else can then do them. So I did that. I wrote thousands if not tens of thousands of words out in something like an operations manual. Did you work? No, not really. What usually happens is the people who need to really read it, don’t. If they do, they just glance through it. Because they’ve done nothing more than glance through it, they don’t follow any of the systems, and eventually you end doing it the old-fashioned way anyway. So it doesn’t really work.

One thing that I’d like to draw from this though as a bit of a positive is this book was actually written originally in 1995 or so it says at the front of my book. So imagine what the situation was in 1995. We had no internet. We had no email. A handful of people would have had computers at work. Mobile phones didn’t exist really, not in current state they are now. So flash forward to where we are now, which is midway through 2017. We’ve now all got a computer in our pocket that can do anything that we tell to do. This is why we got into the app business.

So what an app does, if you do it properly, is basically you put an app on all your employees and your staff’s phones and that it then tells them what to do. But more importantly it controls how they do things. For example if your system requires that you do task A then task B then task C. In an operations manual there was scope for somebody just ignoring A and jumping straight to B. Because maybe A was a bit of a pain to implement, Whilst B was a nice easy job to do.

When you’ve got something like an app what you can do is you can make it so that B or C only appears or they can only be filled in once A is complete, which we do quite a lot.

So if you’re building systems and procedures and you’re trying to get your business to the point where you don’t have to work in every day. You’ve read the e-myth and you want help in creating build systems of procedures. Then speak to us about an App to help you do that.


Simon Robinson | Managing Director

Simon Robinson is the Managing Director at 1MinManager. With over 10 years experience in the industry he is a specialist in creating business systems and procedures that work - so you don't have to!

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